Social Media Concepts to Implement Today

Social media: the ever-changing marketing beast. Over 3.5 billion people (or 45% of the world’s population) use social media, making it essential to any company’s marketing plan. It can come across as intimidating, but below are three social media concepts…

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Make Your Designs Pop with a Color Scheme

Everybody knows the color wheel; we’ve been painting it since kindergarten. But how do we use it to choose our color scheme? A color scheme is an arrangement or combination of colors and can be used in a variety of…

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CMYK vs. RGB: Making Sense of a Designer’s Alphabet Soup

It’s every non-designer’s worst nightmare: the one day your (extremely talented) graphic designer takes a vacation day, a client contacts you and says they need a design done as soon as possible. While design takes years of experience and hours…

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Is Pinterest the Right Place for Your Business?

One of the most overlooked social media channels for marketing is Pinterest. It might not fit into the standard mold of a social media platform (think Facebook) but can be just as important to your marketing strategy. Pinterest is the…

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What Goes Into Making Your Video

Every second, one hour’s worth of video content is uploaded to YouTube. Seems a little outlandish right? That would mean that every 24 seconds, a whole day’s worth of new content is uploaded. That statistic, which was accurate in 2012,…

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Keeping your Copy Concise & Creative

When you think of advertising, what comes to mind? Is it billboards splashed along the highway on your way home from work? How about social media posts available at your fingertips? Both are prime examples of advertising, but one thing…

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Utilizing Video on Social Media

When you’re scrolling on social media, what grabs your attention? What makes you stop what you’re doing? What kind of content are you thinking about, even hours or days after originally seeing it? If you’re like most consumers, you’re thinking…

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Using GIFs in Marketing

With the influx of information people consume daily, it can be difficult to stand out from other brands. One easy way is by utilizing GIFs (otherwise known as a graphics interchange format). A GIF is, simply, a video or series…

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Get The Full Instagram On Desktop

Circumventing A Mobile First Platform

Instagram from the beginning has been what’s referred to as a “Mobile First” platform. Meaning that the general goal for the structure is to assume that users are accessing the service via a mobile device, or to encourage them to…

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Back to School Marketing in 2020

Back to School is one of the biggest business times of the year for many brands, but COVID-19 is changing what it will look like this year. While states, cities, and school districts continue to make plans for this upcoming…

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