Adding Infographics to Your Website

Infographic (noun): a chart, diagram, or illustration (as in a book or magazine, or on a website) that uses graphic elements to present information in a visually striking way. That’s the official definition of an infographic, according to Merriam Webster….

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CMYK vs. RGB: Making Sense of a Designer’s Alphabet Soup

It’s every non-designer’s worst nightmare: the one day your (extremely talented) graphic designer takes a vacation day, a client contacts you and says they need a design done as soon as possible. While design takes years of experience and hours…

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Our Favorite Free Web Tools for Marketing, Development, & Design

Whether you’re a working professional looking for a quick solution, a curious hobbyist, or a cash-strapped student, we all at times turn to the vast number of free tools available online. These free tools are often too good to be…

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Get The Full Instagram On Desktop

Circumventing A Mobile First Platform

Instagram from the beginning has been what’s referred to as a “Mobile First” platform. Meaning that the general goal for the structure is to assume that users are accessing the service via a mobile device, or to encourage them to…

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It’s Not Where You Start

When you first meet the employees here at Impact Marketing, you’ll probably assume we’ve been in marketing our whole lives. After all, we’re experts at web development, graphic design, media buying, video production, writing, and so much more. Believe it…

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Has Your Website Turned into a Ghost Town?

With Halloween just around the corner, you may be realizing that ghouls and goblins aren’t the scariest thing on your mind. Have the clicks slowed down on your website? Are you seeing less and less interaction with your content? Here…

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The Impact Process

If you’re thinking about hiring a marketing agency but aren’t sure what to expect, you’re in the right place. Since 2001, Impact Marketing has been offering full-service marketing to the Cedar Valley, including print, digital, and air media. Here’s the…

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The Words We Use

How Our Terms Made It Into Design & Development

Dashboard The UI interface for many pieces of software including CMSs like WordPress are referred to as a “Dashboard”. Obviously the leap from car dashboards come to mind with its similar elements such as dials, gauges, and instrument panels. But…

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Best WooCommerce Plugins

Must Haves & Hidden Gems

Smart Coupons https://woocommerce.com/products/smart-coupons/ Price: $99.00/yr for single site This plugin adds to the existing coupon functions offered with WooCommerce’s base package. Allowing your online store to do more including. Store credit/gift cards Predesigned coupons Coupons rewarded by purchasing other products…

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WordPress

The Powerhouse Disguised as a Blogging Platform 

One of the most painful things a web developer or project manager can hear from a client is the dreaded, “We don’t want a WordPress site, that’s for blogs.” And they hear it a lot. Unfortunately, WordPress’ humble roots and rise to…

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