How to Create a Letterhead in Microsoft Word

Did you spend money on new branding and have a new letterhead you want to use, or have an old one that doesn’t get used because you can’t figure out how to type on it? We can help with that….

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Social Media Concepts to Implement Today

Social media: the ever-changing marketing beast. Over 3.5 billion people (or 45% of the world’s population) use social media, making it essential to any company’s marketing plan. It can come across as intimidating, but below are three social media concepts…

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Make Your Designs Pop with a Color Scheme

Everybody knows the color wheel; we’ve been painting it since kindergarten. But how do we use it to choose our color scheme? A color scheme is an arrangement or combination of colors and can be used in a variety of…

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Adding Infographics to Your Website

Infographic (noun): a chart, diagram, or illustration (as in a book or magazine, or on a website) that uses graphic elements to present information in a visually striking way. That’s the official definition of an infographic, according to Merriam Webster….

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Catch Your Customers’ Eyes with Innovative Product Packaging

On a recent routine grocery shopping trip, a rack of colorful cans caught my eye. As a perpetually impatient person, it’s rare for me to stop and examine anything in a grocery store, but this time I stopped for several…

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CMYK vs. RGB: Making Sense of a Designer’s Alphabet Soup

It’s every non-designer’s worst nightmare: the one day your (extremely talented) graphic designer takes a vacation day, a client contacts you and says they need a design done as soon as possible. While design takes years of experience and hours…

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Our Favorite Free Web Tools for Marketing, Development, & Design

Whether you’re a working professional looking for a quick solution, a curious hobbyist, or a cash-strapped student, we all at times turn to the vast number of free tools available online. These free tools are often too good to be…

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How to Be a Better Blogger Pt2

So, after reading our last post, you’ve decided to take the plunge and start a company blog. Great! Keep this in mind, though: blogging isn’t as easy as it may seem. To help you out, we’ve compiled three tips to…

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Is Pinterest the Right Place for Your Business?

One of the most overlooked social media channels for marketing is Pinterest. It might not fit into the standard mold of a social media platform (think Facebook) but can be just as important to your marketing strategy. Pinterest is the…

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Font Psychology: How your Words Look Matters

Font (noun) An assortment or set of type or characters all of one style and sometimes one size. That’s the definition of font according to Merriam-Webster. When used with other elements in design, font does an excellent job of conveying…

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