Social Media Concepts to Implement Today

Social media: the ever-changing marketing beast. Over 3.5 billion people (or 45% of the world’s population) use social media, making it essential to any company’s marketing plan. It can come across as intimidating, but below are three social media concepts…

Read More

How Ancient Greek Philosophy can Help in Today’s Marketing

What is it about advertising that convinces people to spend their hard-earned money on (sometimes) superfluous items? You’re bound to get different answers depending on who you ask, but from a technical standpoint, a successful advertisement relies on the balance…

Read More

How to Be a Better Blogger Pt2

So, after reading our last post, you’ve decided to take the plunge and start a company blog. Great! Keep this in mind, though: blogging isn’t as easy as it may seem. To help you out, we’ve compiled three tips to…

Read More

7 Reasons to Start a Company Blog

What content marketing strategy can be done with limited technical knowledge in any location – and be adjusted to suit your tone? If you said blogging, you’re 100% correct. Blogging (and writing in general) can take a lot of time….

Read More

What Goes Into Making Your Video

Every second, one hour’s worth of video content is uploaded to YouTube. Seems a little outlandish right? That would mean that every 24 seconds, a whole day’s worth of new content is uploaded. That statistic, which was accurate in 2012,…

Read More

How to Increase Productivity

Tick, tock. Tick, tock. The clock’s constant ticking looms in the background. Work keeps piling up on your desk, but you can’t identify what to begin with. Ding! The light in your office is too bright, so you get up…

Read More

Keeping your Copy Concise & Creative

When you think of advertising, what comes to mind? Is it billboards splashed along the highway on your way home from work? How about social media posts available at your fingertips? Both are prime examples of advertising, but one thing…

Read More

Using GIFs in Marketing

With the influx of information people consume daily, it can be difficult to stand out from other brands. One easy way is by utilizing GIFs (otherwise known as a graphics interchange format). A GIF is, simply, a video or series…

Read More

Is Tik Tok The New Place for Your Business to Be

Although rumors have recently swirled about TikTok’s demise in the US, it is likely here to stay. TikTok has quickly become one of the most-used social media platforms, with its 60-second or less videos getting thousands, sometimes millions, of views….

Read More

Targeting Your Audience on Facebook

How Impact Makes Your Facebook Ads More Successful

With more than 1 billion daily users on Facebook, it is crucial to know and target your business’ audience. You could just create an ad and throw it out into the void, but Facebook offers many helpful tools to make…

Read More