Divide Your Audience to Reach Them Better

Marketing is all about reaching people, and the best way to reach anyone is to find them where they are. But not all groups of people can be found in the same place, so how do you efficiently tell many…

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The Top 7 TED Talks on Marketing

It seems like there’s a TED talk for everything. There are talks on the way language develops, stay-at-home parenting, the perfection of the pencil, jumping rope, open water swimming, dust bunnies, yo-yo mastery, and more. In fact, if you can name it, there’s probably a TED talk…

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It’s All About Strategy

Did you know that many of today’s marketing tactics date back to the 1800s? The limited time offer and the installment plan both date back to the nineteenth century. The free gift with purchase method dates to this time as…

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