Catch Your Customers’ Eyes with Innovative Product Packaging

On a recent routine grocery shopping trip, a rack of colorful cans caught my eye. As a perpetually impatient person, it’s rare for me to stop and examine anything in a grocery store, but this time I stopped for several…

Read More

Make Use of COVID-19 Downtime

Since mid-March of this year, the U.S. economy has slowed almost to a halt due to the COVID-19 pandemic. Many small businesses that were deemed “non-essential” have closed until further notice. Others are dealing with a sharp decline in business….

Read More

5 Things Every Business Needs on Their Website

In the internet age, everyone is used to having information accessible at their fingertips. So, if a potential customer visits your website and can’t find the information they need right away, they’re likely to leave your site and find a…

Read More

It’s Not Where You Start

When you first meet the employees here at Impact Marketing, you’ll probably assume we’ve been in marketing our whole lives. After all, we’re experts at web development, graphic design, media buying, video production, writing, and so much more. Believe it…

Read More

The Origin of Black Friday

The biggest eating day has all but been taken over by the biggest shopping day—Black Friday. Whereas shoppers used to line up early Friday morning for the best deals, they’re now ducking out of Thanksgiving dinner early to head to…

Read More

The Impact Process

If you’re thinking about hiring a marketing agency but aren’t sure what to expect, you’re in the right place. Since 2001, Impact Marketing has been offering full-service marketing to the Cedar Valley, including print, digital, and air media. Here’s the…

Read More

8 Signs You Need Help

From a Marketing Agency

You’re an entrepreneur. You work 60+ hours per week to ensure that your business is running like a well-oiled machine, but you still aren’t consistently attracting new customers. The problem could be your marketing—or a lack thereof. In a perfect…

Read More

Get More Online Reviews

Before even entering a business, 9 in 10 consumers will check out their online reviews.¹ Think about it—90%, that’s almost everyone in a business’ base of potential customers. If your business doesn’t have online reviews, or has a low overall…

Read More

No One Escapes Negative Reviews

Are you panicking because your business got a negative review? Stop, breathe, and take your fingers off that keyboard! Every business gets a negative review at some point. Yes, every business.  Consider, for example, the Colosseum in Rome. The almost 2,000-year-old Italian icon has pages and pages...

Read More

Color Conscious

Using Color Theory to be a Better Marketer

Psychology When you look at this photo, what do you see? What characteristics do you think this car has? Some words that come to mind are powerful, fast, and aggressive. But why? There’s no text that says this car is...

Read More