Social Media Concepts to Implement Today

Social media: the ever-changing marketing beast. Over 3.5 billion people (or 45% of the world’s population) use social media, making it essential to any company’s marketing plan. It can come across as intimidating, but below are three social media concepts…

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CMYK vs. RGB: Making Sense of a Designer’s Alphabet Soup

It’s every non-designer’s worst nightmare: the one day your (extremely talented) graphic designer takes a vacation day, a client contacts you and says they need a design done as soon as possible. While design takes years of experience and hours…

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Analyzing Your Strengths: 3 assessments to enhance your team’s success

Let’s be honest: working in a team environment can be one of the most difficult things about a workplace. Everyone’s been in a group that doesn’t work to its highest potential, whether it is because someone doesn’t pull their weight…

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Client Communication: When to text, call or email

How many times have you struggled to communicate with a client (or marketing agency, if you’re the client)? Now, how many of those struggles happened in an email, over the phone or through another virtual platform? Communication is one of…

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How Ancient Greek Philosophy can Help in Today’s Marketing

What is it about advertising that convinces people to spend their hard-earned money on (sometimes) superfluous items? You’re bound to get different answers depending on who you ask, but from a technical standpoint, a successful advertisement relies on the balance…

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How to Be a Better Blogger Pt2

So, after reading our last post, you’ve decided to take the plunge and start a company blog. Great! Keep this in mind, though: blogging isn’t as easy as it may seem. To help you out, we’ve compiled three tips to…

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7 Reasons to Start a Company Blog

What content marketing strategy can be done with limited technical knowledge in any location – and be adjusted to suit your tone? If you said blogging, you’re 100% correct. Blogging (and writing in general) can take a lot of time….

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What to do Instead: 3 Marketing Myths that are Throwing off your Strategy

Marketing in its many forms has been around for centuries, and it’s safe to say that things have changed. What was effective 20 years ago may no longer work for your company. We’ve sorted out three marketing myths some companies…

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Is Pinterest the Right Place for Your Business?

One of the most overlooked social media channels for marketing is Pinterest. It might not fit into the standard mold of a social media platform (think Facebook) but can be just as important to your marketing strategy. Pinterest is the…

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What Goes Into Making Your Video

Every second, one hour’s worth of video content is uploaded to YouTube. Seems a little outlandish right? That would mean that every 24 seconds, a whole day’s worth of new content is uploaded. That statistic, which was accurate in 2012,…

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