Latest Insights

How to Create a Letterhead in Microsoft Word

Did you spend money on new branding and have a new letterhead you want to use, or have an old one that doesn’t get used because you can’t figure out how to type on it? We can help with that….

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Over-The-Top Video Marketing

A Modern Digital Spin on Broadcast Advertising

Digital marketing can be daunting for a small business and often comes with many new terms and platforms to learn. Over-the-top video (OTT) is a great starting point for those who are more comfortable with traditional broadcast media, but would…

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Social Media Concepts to Implement Today

Social media: the ever-changing marketing beast. Over 3.5 billion people (or 45% of the world’s population) use social media, making it essential to any company’s marketing plan. It can come across as intimidating, but below are three social media concepts…

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In Conversation: Impact Throughout the Years

Since starting Impact Marketing over 20 years ago, Founder and CEO James White has experienced a menagerie of difficulties and stepped up accordingly. Recently, Annika Wall, Impact’s creative director and project manager, sat down with White to have a conversation…

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Make Your Designs Pop with a Color Scheme

Everybody knows the color wheel; we’ve been painting it since kindergarten. But how do we use it to choose our color scheme? A color scheme is an arrangement or combination of colors and can be used in a variety of…

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Adding Infographics to Your Website

Infographic (noun): a chart, diagram, or illustration (as in a book or magazine, or on a website) that uses graphic elements to present information in a visually striking way. That’s the official definition of an infographic, according to Merriam Webster….

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Catch Your Customers’ Eyes with Innovative Product Packaging

On a recent routine grocery shopping trip, a rack of colorful cans caught my eye. As a perpetually impatient person, it’s rare for me to stop and examine anything in a grocery store, but this time I stopped for several…

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CMYK vs. RGB: Making Sense of a Designer’s Alphabet Soup

It’s every non-designer’s worst nightmare: the one day your (extremely talented) graphic designer takes a vacation day, a client contacts you and says they need a design done as soon as possible. While design takes years of experience and hours…

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Our Favorite Free Web Tools for Marketing, Development, & Design

Whether you’re a working professional looking for a quick solution, a curious hobbyist, or a cash-strapped student, we all at times turn to the vast number of free tools available online. These free tools are often too good to be…

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Analyzing Your Strengths: 3 assessments to enhance your team’s success

Let’s be honest: working in a team environment can be one of the most difficult things about a workplace. Everyone’s been in a group that doesn’t work to its highest potential, whether it is because someone doesn’t pull their weight…

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